With Las Vegas Market this weekend and Presidents’ Day looming just weeks behind it, retail marketers are walking into a familiar moment of tension. Economic indicators look decent. Consumer behavior feels… hesitant. On
Let me start with this. I am not anti-streaming. I am not anti CTV. I control millions of dollars in video impressions every year. I want connected TV in the mix. I believe
Author: Nicole Bergen Lately, I’ve been having more conversations than ever about media budgets. Business leaders are asking: Where should we spend right now? How do we balance brand with performance? And how
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I Have an Ax to Grind with Programmatic CTV
February 4, 2026