By: Nicole BergenFor years, furniture retail has leaned on the same lever: discounts. Tentpole sales. Flashy percentages. “Too good to miss” holiday hype. But consumer behavior has shifted. And the latest research makes
By Scott Wyman You’re probably coming out of a planning cycle for the year ahead. Reviewing intake volume, cost per case, and conversion rates. Maybe you’re setting new KPIs with the marketing team
By: Nicole Bergen We’re heading into Presidents’ Day soon, and if you’re a retail marketer, you’re probably feeling the heat. Between consumer sentiment, mixed economic signals, and the biggest furniture show of the
Author: Scott Wyman Most personal injury law firms believe their biggest competition is the firm across town. But when we dug into how consumers actually make decisions, we found something very different. The
Author: Robert Wendt Every retailer is racing into the holidays. Black Friday deals. Deep discounts. Flashy sales. But this year, the data tells a different story. It’s not about who can slash prices
Author: Robert Wendt 2025 Has Been a Wake-Up Year. Layoffs are up. Inflation is painful. Confidence is down. Optimism feels quieter. But this isn’t collapse. It’s recalibration. Consumers are adjusting. Brands must, too.
Author: Nicole Bergen Buying furniture should be joyful. It should feel like a fresh start, a chance to re-imagine a home. But according to our latest Elevate Marketing Research study of more than
If you’re considering working with a market research company, you’re probably asking the right first question already: “Is this worth it?” When you work with the right partner, market research can be a