Stop Guessing.
Start Building.

Marketing is all about playing to your strengths. Let’s find out what yours are.

You Live By "Measure Twice, Cut Once." Your Marketing Strategy Should Too.

Here’s how to know every dollar you spend is coming back to you.

The Company We Keep

We Hear The Best Contractor in Town Doesn't Always Get the Call. Let's Change That.

You've got a crew you trust, years of experience, and a long list of happy homeowners to show for it. That part, you've nailed it.

But when it comes to the obvious slowdown in new leads? It’s keeping you up at night.

Marketing, especially in today’s social-first landscape, makes you feel lost. You're doing what’s always worked: running ads, increasing the budget, and trusting your reputation.

There's a reason your marketing feels like a shot in the dark. You don’t have the right information.

What ad makes homeowners trust you more? What are your competitors doing that's actually working? What does your reputation look like to someone who's never heard of you?

That's where market research comes in.

Market Research for Home Improvement Businesses

Nobody in your industry is talking about market research.

Most contractors don't know you can actually ask your customers what they want in an ad. What messaging resonates, what offers motivate them, and what makes them choose one contractor over another. With 15+ years of research experience for regional businesses, our team of research analysts can help you finally:

Types of Research Marketing

Here's how we help home improvement businesses:

Brand Perception
Studies

What’s the word on the street about your business? We find out how homeowners in your area see you and show you how to sharpen that reputation so you’re not just another option.

Competitive
Benchmarking

You’ll know more about your competitors than they do about themselves. We break down who’s winning in your market, why, and exactly where you can get the edge.

Customer
Insights

Why do homeowners choose one contractor over another? We find out. From what builds trust to what motivates a call, we uncover what it really takes to win the job.

Industry & Market
Analysis

What’s happening in your corner of the home improvement world? We dig into the trends, the competition, and what homeowners in your market actually care about. No guessing. Just clear direction.

Operational
Insights

Sometimes the gap between a good business and a great one is hiding in your process. We take a look at how you’re operating and show you where small changes can make a big difference.

Learn more about how market research can help me do more business.

Who We Work With

We proudly support regional home improvement businesses, like:

Don't see your specialty? Reach out.

How It Works: We do the heavy lifting

"Market research" is just asking the right people the right questions and knowing what to do with the answers.
When you work with Elevate, we handle everything from digging into the data to handing you clear, actionable insights you can use right away.

1. Test everything that matters

Ads, company names, website copy, offers. If you can hear it, click it, or see it, we can test it. We don’t just hand you numbers. We tell you what they mean and what to do next.

2. Insights you'll actually understand

No confusing charts. No jargon. Just plain-English findings delivered through a user-friendly dashboard you can keep coming back to.

3. Consulting that sees you through

You’ve got the research, now what? We include 30 days of consulting to help you put it all into action. We’re not just handing you a report and walking away.

Our Team Here At
Elevate

Our team at Elevate is all about keeping things honest and useful.

We know local and regional markets. We know that Cincinnati is different from Austin, and Austin is different from Phoenix. We've helped hundreds of local businesses win, and we genuinely love seeing family-owned and legacy brands come out on top.

We don't "yes" you to death. We're going to tell you the truth about your business (even when it's not what you expected) because that's the only way you actually grow.

You'll never get passed off to a junior researcher (we don't even have them!) The same people you meet on day one are the ones delivering your insights, picking up your calls, and cheering you on when the wins start rolling in.

Sounds like my kind of team. Let's talk.

Quantitative Research Methodology in Action​

Results You Can
Count On

AIC Roofing
Director of Marketing

I've worked with a lot of companies who send follow ups but never one as thorough as this is! Great job!

Hall Financial
President/CEO

The results speak for themselves. We've seen measurable improvements in our operations and overall business strategy. If you're looking for a partner who is committed to your success and provides top-notch research and consulting services, Elevate is the way to

Central Florida Fair
President and CEO
  • Execllent!!

We've always wanted to work with influencers but didn't know how to start. Elevate provided actionable suggestions, like specific outreach strategies, which have been incredibly helpful in getting the ball rolling.

Sunshine Tours
COO

After seeing the research from Elevate, it's caused me to change the way that we're going to advertise in our business, the way that we target our customers, um, the way that we go about doing any kind of commercials

Cape May Tourism
Director of Department Tourism

Elevate has given us the confidence to compete with other similar destinations and know our message is concise and targeted. The results are proof that Elevate had the tools and staff to take a deep dive into what motivates buyers

Furniture Fair
Marketing Director

Elevate pointed out some major opportunities and laid them on the table for us in a great way. I don't think I can emphasize enough what we feel like we got out of this. I would highly recommend them.

Turners Dairy Farms
Marketing Director

We don't have millions to spend on marketing each year, so the Elevate process gave us a much better idea of what's needed to be successful both in terms of creative strategy and placement. It's a great recipe for sure.

The Witherspoon Law Group
Partner

You should do the Elevate process because it is the only way to learn exactly who your customers are and what they are looking for and deliver it to them. It really is a game changer.

South Shore Harbour
Director of Sales and Marketing

It was well worth the, the decision to, to work with y'all.

OnPath Federal Credit Union
VP of Member Engagement

We're excited to get this information cause I it has help us make smarter, more thoughtful decisions about, the creative and the things that we do and the way that we're marketing.

o2b Kids
CEO

Great Research!  I really appreciate the detail and context you provided for all of this information.  It will clearly help us improve as a company and we're truly grateful.

University of Detroit Mercy
AVP Marketing & Communications

Elevate was willing and flexibility to really hear our concerns and to operationalize those concerns into a research study that I got to the heart of what we needed to know.

Alpern Schubert Law
Partner

The Elevate process was fantastic. I appreciate the detail in the content that we were able to derive from their questioning. I had never seen anything done like that

Victors Roofing
CEO
  • Execllent!!

Elevate helped uncover aspects I had overlooked because I took them for granted. Their research revealed that these factors are incredibly important to our customers, providing us with valuable insights.

T&I Credit Union
CMO

Elevate really changed the direction of where we thought a good campaign would go, spun it around, and put it on a path for us to be significantly more successful.

Happy Valley Clinic
CEO

The market research that was done was just priceless for us. And then the professional marketing direction that elevate gave to us as to how we should move forward with the patients that we're trying to find was very helpful.

Jiffy Lube
CMO

In 20 years of marketing, I have not seen a more in-depth survey to learn and validate interests and habits of a brand's consumers. I highly recommend the services of Elevate.

Coldwell Banker
VP Marketing

Elevate helped shape our entire marketing plan. They made us think differently and made hard facts simple and easy to understand

Bassett Furniture
General Manager

Our research findings gave rise to new strategies that resulted in changes in our style and direction of advertising, which led to increased traffic and revenue to our stores.

Pacific Fertility Center
VP of Marketing

Elevate listened to our objectives and gave us intelligent guidance in language that we could interpret and execute on.

Texas Mattress Makers
CMO

Elevate has been extremely helpful and creative in showing us how to capture the attention of our desired audience and focus our efforts to help lift our awareness.

Toyota Sunnyvale
General Manager

The data and insights provided were extremely detailed and focused on exactly what we need to do in our advertising, promotional efforts and overall branding to continue to grow our business.

Roseville Automall
Agency of Record

Elevate proved to be very helpful in narrowing our focus to the areas of importance that would draw actionables for us. I would highly recommend them.

Witherspoon Law
Partner

You should do the Elevate process because it is the only way to learn exactly who your customers are and what they are looking for and deliver it to them. It really is a game changer.

Alpern Schubert Law
Partner

The Elevate process was fantastic. I appreciate the detail in the content that we were able to derive from their questioning. I had never seen anything done like that.

T&I Credit Union
CMO

[Elevate] actually really changed the direction of where we thought a good campaign would go, spun it around, and put it on a path for us to be significantly more successful.

Express Care
Owner

I was really impressed and blown away. We've had similar types of analysis done in the past, but I found [the Elevate process] to be really much more comprehensive than we expected. It really allowed us to tailor a lot

Smith Sinus Institute
Owner

They're very professional and I would recommend them to any business that wants to grow and expand and be effective at what they do.

Furniture Fair
Marketing Director

Elevate pointed out some major opportunities and laid them on the table for us in a great way. I don’t think I can emphasize enough what we feel like we got out of this. I would highly recommend them.

Turner Dairy Farms
Marketing Director

We don’t have millions to spend on marketing each year, so the Elevate process gave us a much better idea of what’s needed to be successful both in terms of creative strategy and placement. It’s a great recipe for sure.

Ready to Elevate Your Business?

Schedule a quick jam to learn more about how market research can help you have your strongest year yet.