Author: Nicole Bergen Buying furniture should be joyful. It should feel like a fresh start, a chance to re-imagine a home. But according to our latest Elevate Marketing Research study of more than
Author: Nicole Bergen Why PI Firms Are Losing the First Call and What to Do About It. We just wrapped the largest personal-injury market study of the year over 1,200 interviews across multiple
Author: Nicole Bergen Lately, I’ve been having more conversations than ever about media budgets. Business leaders are asking: Where should we spend right now? How do we balance brand with performance? And how
It’s never been harder to stand out in the home services industry or understand what homeowners want from home services. You’re showing up in Google. You’ve got decent reviews. You’re running ads. And
Influencer Marketing for Regional Businesses How to get started reaching new markets, increasing trust, and even expanding into new regions with influencer marketing. Micro influencer marketing isn’t just for beauty brands or TikTok
The secret behind T-Swift’s superfans? A masterclass in marketing that converts. Here’s how to build loyalty and drive growth, just like Taylor. What do sold-out stadiums and smart marketing strategies have in common?
Author: Robert Wendt Trust has reached a tipping point in America, and businesses need to wake up fast. Have you noticed how difficult it’s become just to figure out what’s true? From scrolling
Let’s skip the buzzwords and get straight to it: HVAC customer expectations are changing. Fast. But most companies? Still running on old assumptions. Consumers today are highly skeptical. They’ve seen too many gimmicks,
Author: Nicole Bergen You’ve invested time, effort, and money into marketing, but something isn’t clicking. Your campaigns aren’t delivering the growth you expected, and traditional marketing strategies aren’t cutting it anymore. You’ve tried
Author: Robert Wendt How understanding the rise of Rawthenticity can transform your brand’s connection with today’s savvy consumers. We’re entering a new era of consumer expectations, and I’m calling it "Rawthenticity." It’s a
