Optimize Your Media Strategy with Expert Media Mix Analysis
Unlock the most cost-efficient and impactful media mix using Elevate Media ROI analysis including TURF, media influence testing, and brand lift and tracking surveys to name a few.
Our daily conversations with consumers coupled with our deep experience in media buying and strategy informs our media ROI analysis and strategic recommendations to help marketers squeeze marketing dollars further and improve return on advertising spend (ROAS).
Tune Into Your Audience
Navigating the complex media habits of your audience, we understand how consumers interact with your brand. One way is our TURF Analysis, which identifies optimal media touchpoints to maximize reach without saturation.
How we do it:
TURF Analysis
By evaluating the potential reach and frequency of different media channels, TURF (Total Unduplicated Reach and Frequency) analysis helps marketers identify the most efficient combination of media platforms to maximize audience engagement and minimize overlap in media spend. TURF also provides important insights into which channels have the greatest incremental value, allowing marketers to prioritize high-impact media and fine-tune advertising campaigns for better return on investment.
Media Mix Analysis
Media influence research provides important consumer insights regarding the media channels likely to yield the highest return on investment for your product or service. Media influence data helps marketers allocate budgets more efficiently because it predicts where conversions will be the highest in advance of media placement thereby reducing risk. It also helps marketers understand evolving media behavior trends and usage and can identify emerging platforms to reach new customers and improve campaign ROI.
Brand Lift Studies
Brand lift studies measure the direct impact of advertising on consumer perceptions and behaviors over a period of time. They assess how exposure to an advertisement influences key brand metrics such as awareness, recall, favorability, and purchase intent to name a few. By comparing these metrics, marketers can determine the true effectiveness of their advertising campaigns in shifting actual consumer perception, intent, and advocacy beyond limited media metrics like impressions delivered.
Media Audits
A media audit is a comprehensive evaluation of a brand’s paid media spending. Media audits examine the effectiveness and efficiency of media buys across channels and is focused on uncovering opportunities for improved efficiency. They include a comprehensive media ROI analysis on current and past buys across paid marketing channels. The audit will identify strengths, weaknesses, and opportunities for improvement, ensuring that future media plans are optimized for maximum reach, engagement, and cost-effectiveness. Media audits help marketers refine media strategy, improve budget allocation, and achieve better overall campaign results.
Time Spent Analysis
Measures where and how much time consumers are spending on and with different media platforms to inform how to best weight media placement across advertising channels.
A/B Testing
A/B testing, or split testing, involves comparing two versions of a media element (e.g., an ad, landing page, or email) to see which performs better. By showing different versions to similar audience segments and analyzing conversion rates, click-through rates (CTR), and other metrics, marketers can determine the most effective elements.
Tune Into Your Audience
Navigating the complex media habits of your audience, we understand how consumers interact with your brand. Through media mix analysis, our TURF Analysis and other methods identify optimal media touchpoints to maximize reach without saturation, ensuring an efficient and effective media strategy.
Enhance Your Media Purchasing Decisions
Slice through the noise and find the most cost effective ways to put your brand on the map. Our insider intel helps you make savvy media decisions, boosted by Brand Lift Studies for maximum campaign oomph!
No More Guesswork
We transform jargon into a crystal clear roadmap to success, tailored to your audience's media habits, enhanced by our media strategy services. Our campaigns cut through the clutter, utilizing sophisticated attribution models and media strategy services that evolve for peak performance, ensuring your message not only reaches but resonates with your target audience.
Our Promise
FAQS
A media mix analysis evaluates the effectiveness of different media channels to determine the best combination for reaching a desired audience. A quantitative survey is fielded among the desired audience with a series of questions aimed at understanding what paid advertising channels have the highest probability of reaching the desired audience and which platforms that demographic would prefer to learn about the product or service being evaluated.
Media TURF (Total Unduplicated Reach and Frequency) is a research method used to evaluate a potential market reach and effectiveness of various combinations of media platforms. By identifying the optimal mix that maximizes reach while minimizing overlap, TURF helps marketers and media planners understand which combinations of paid media (i.e., TV, Radio, Outdoor, Print, Paid Social, etc.) are most likely to attract the largest unique audience cost efficiently.
TURF analysis identifies the most effective mix of media channels that reach the largest unique audience with minimal overlap to improve media mix and return on paid ad spend. By simulating different combinations of media platforms, TURF analysis calculates the unduplicated reach and optimal frequency of exposure, ensuring that advertising messages are efficiently disseminated without oversaturation. This data-driven approach allows media buyers to allocate budgets more effectively, maximize the impact of advertising campaigns, and achieve a broader reach within target demographics, ultimately enhancing the overall effectiveness and efficiency of their paid media plans.
A brand lift study is a research method used to measure the impact of an advertising campaign on various brand metrics, such as awareness, perception, favorability, and purchase intent. By comparing responses from exposed and control groups, the study assesses an advertising campaign’s effectiveness in shifting consumer attitudes and behaviors pre and post-campaign.
The major benefit of a brand lift study is to quantify the impact of a paid advertising campaign on changing consumers’ perception, affinity, and advocacy. Also known as pre/post lift studies, brand lift studies are meant to quantify return on investment (ROI) for paid advertising campaigns. Brand lift studies measure the impact an advertising campaign has on changing consumer perception over time and are beneficial in tracking changing perception over time.
Integrating consumer feedback into media strategy services enhances advertising effectiveness by aligning campaigns with audience preferences and addressing their concerns. By monitoring advertising performance and adapting in real-time, brands can create more relevant and engaging paid media campaigns, leading to better results and higher ROI with the help of consumer feedback.
Because our media strategy services and placement counsel are data-driven through the voice of our client’s desired customers, we mitigate the financial risk often associated with media buying and placement. Understanding what media platforms desired consumers prefer to learn about your product or service first helps media planners, buyers, and marketers select the most optimal channels to improve results from paid media campaigns.
Consumer feedback is vital for refining media strategies. It provides insights into how audiences perceive your brand and react to different media channels and content, allowing for adjustments that align better with consumer preferences and behaviors.
We utilize sophisticated attribution models to track the performance of each media channel. This ensures that your media strategy is not only effective in reaching targets but also efficient in terms of cost and resource allocation, continuously evolving to match market dynamics.
Because we field a hundred studies a year, we have deep category and regional knowledge on how your desired customers think and can put your insights into context because we have national, regional, and category norms for most industries. This deep institutional knowledge affords Elevate a unique advantage in helping regional brands guide cost-effective media strategy, mix, and placement through our specialized media strategy services.
