Gordon McKernan Injury Attorneys, New Orleans: Case Study
Gordon McKernan Injury Attorneys is one of Louisiana’s most recognized personal injury law firms, with a strong presence across state markets.
The Ask: Increase Brand Equity in a Specific Market
In New Orleans, however, the team wanted deeper clarity. Was their brand truly connecting with the right audiences? Were their spokespersons and ads resonating in ways that drove case growth?
Elevate partnered with Gordon’s marketing leadership to measure brand equity, test creative, and ensure the firm’s voice aligned with consumer expectations.
Research Uncovers Loyal Advocates and Key Gaps
Elevate’s brand research revealed Gordon’s impressive baseline: 30% of New Orleans consumers were “Ambassadors,” or highly loyal, engaged, and likely to recommend the firm.
At the same time, our studies identified opportunities to refine spokesperson strategy and improve ad performance. Insights included:
- Ideal attorney traits: Consumers emphasized credibility, trustworthiness, and relatability.
- Spokesperson testing: Not all representatives embodied the “ideal attorney” profile.
- Ad testing: Video performance varied significantly. The strongest ads outperformed the weakest by wide margins.
What improved: Turning Insights Into Smarter Marketing Decisions
Armed with this data, a personalized strategy, and our hands-on help, Gordon’s team was able to:
- Highlight the firm’s strongest brand equity traits in consumer-facing messaging.
- Refine spokesperson representation to align with what the community valued most in a personal injury attorney.
- Rebalance ad spend to prioritize the highest-performing video creative, improving both efficiency and impact.
- Leverage a base of brand ambassadors to amplify word-of-mouth and trust.
The impact: Delivering Steady Case Growth
With a refined strategy, Get Gordon is now driving consistent new case volume in New Orleans. The firm is currently:
- Delivering 6–9 new cases per week.
- Achieving year-over-year case growth.
Building Trust Through Data
“Elevate helped us challenge our assumptions and modernize our media strategy. Their real-time research revealed new opportunities we weren’t considering, and they focused on doing one thing well without upselling us.” – Joe Gipson, VP Marketing
Get Gordon’s success shows that when law firms listen to consumers, they can refine their message, elevate their brand, and win more cases. Contact us today to learn how Elevates market research expertise can drive your brand’s growth and market share.
