Mechanical One, Orlando, FL – Case Study
Mechanical One, a leading residential & commerical home services company based in Orlando, Florida, generated $128.8 million in revenue in 2023.
The Ask: Make Marketing Stand Out in a Crowded Market
Mechanical One’s marketing team turned to Elevate and Mindful Media Group to answer one key question: how could data drive smarter, more effective marketing decisions?
Uncovering Insights That Matter
Through Elevate’s custom perception panel research in Orlando, we measured brand health, awareness, and purchase path behaviors among local homeowners.
The findings uncovered how customers evaluate HVAC providers, the importance of positioning Mechanical One as a premium provider, and the role of maintenance agreements in driving long-term loyalty.
Reimagining the Mechanical One Message
Armed with these insights, Elevate and Mindful Media Group refined the company’s marketing approach.
Messaging was adjusted to highlight premium service quality and the value of maintenance agreements. We also identified the most effective spokesperson and creative direction to resonate with target audiences.
A Multi-Channel Approach for Maximum Impact
Mechanical One’s data-backed campaign strategy touched every channel:
- Video creative: Optimized messaging and visuals based on perception panel feedback.
- Website redesign: Streamlined layouts and messaging to drive conversions.
- Spokesperson evaluation: Selected a representative who built trust and credibility.
- Maintenance agreements: Elevated as a cornerstone offer to increase recurring revenue.
Transformational Results
Mechanical One’s research-backed campaign redefined its positioning in the busy Central Florida market. By highlighting what homeowners care about most, like premium service, trusted technicians, and long-term value, the company turned insights into action.
The results speak for themselves. From 2021 to 2023, Mechanical One achieved more than 2,000% revenue growth, reaching $128.8 million in 2023. In 2024, the company earned the #1 spot on the Orlando Business Journal’s Fast 50 list, recognized as the fastest-growing private company in Central Florida.
This data-driven approach strengthened brand perception, increased recurring revenue through maintenance agreements, and deepened customer loyalty. The outcome is a stronger brand presence, more compelling offers, and a marketing strategy built to win in one of the nation’s most competitive home services markets.
Elevate specializes in turning consumer insights into measurable wins. Let’s talk about how we can do the same for your brand. Contact us today to learn how Elevates market research expertise can drive your brand’s growth and market share.
