All Hours Plumbing – Case Study
All Hours Plumbing, a $20 million home services provider in Salt Lake City, was looking to grow in an increasingly competitive market.
The Ask: Define the Brand in a Competitive Market
With bigger competitors dominating the market, the team needed to understand where their brand stood and how to break through with local homeowners. The team was unsure whether their messaging was reaching key influencers or resonating with homeowners. They set a goal of increasing call volume by 10% year over year and turned to Elevate for data-driven insights to get there.
Consumer Research Uncovers Missed Opportunities
Elevate conducted custom brand health and awareness research to evaluate All Hours against its top competitors. The findings revealed:
- Awareness gaps: Stronger competitors dominated ad recall and top-of-mind associations.
- Customer priorities: Homeowners valued responsiveness, certified technicians, transparent pricing, and quality workmanship.
- Maintenance agreements: 93% of homeowners didn’t currently have an HVAC maintenance agreement, but nearly 4 in 10 expressed strong interest (46% among millennials).
- Creative evaluation: Existing print ads underperformed, and no TV creative had been tested prior to the study.
Turning Insights Into Action
Armed with this data, a personalized strategy, and our hands-on help, All Hours redefined its marketing approach:
- Messaging shift: Elevated customer priorities like responsiveness, quality, and certified expertise.
- Website optimization: Streamlined content and design to highlight differentiators.
- Creative development: Guided new video and print campaigns with data-driven direction.
- Maintenance agreements: Positioned as a key growth driver with flexible pricing structures.
Driving Growth Beyond Expectations
The results spoke volumes:
- +20% increase in call volume year over year. Nearly doubling the original goal!
- +25% increase in web traffic.
- Clearer positioning gave the marketing team confidence and executive buy-in to push bold changes forward.
Building Confidence With Data
“Awesome, this has been fabulous. I can’t tell you how excited we’ve been… really opened us up to a lot of stuff that I wasn’t even considering, and it gives me the backbone to be able to say ‘hey, no, we really need to change this and here’s why.’ Thank you for all the hard work that’s been put in, and I’m stoked and can’t wait for the next step.”
— Ryan Cook, Director of Marketing
The takeaway is simple: when you listen to real people, the data reveals opportunities you can’t afford to miss. Elevate turns those insights into strategies that deliver measurable growth. Contact us today to learn how Elevate’s market research expertise can drive your brand’s growth and market share.
