Author: Nicole Bergen, Founder & Chief Strategist, Elevate Marketing Research Here's what happens. 87% of furniture shoppers walk into your store excited. They researched their dream couch ahead of time. They want their
What AI gets wrong about audience research and what actually works.By: Elevate TeamYou're a regional business that has built something real. You know your market, you know your customers, and for years that
By: Nicole Bergen, Founder of Elevate Most businesses focus on who already buys and miss the customers driving their next phase of growth. Most businesses feel confident about who their best customer is.
If your marketing budget hasn’t changed, but it suddenly feels harder to win jobs, you’re not imagining it. Leads are slower. Homeowners are hesitating. And even strong companies are finding that “being everywhere”
With Las Vegas Market this weekend and Presidents’ Day looming just weeks behind it, retail marketers are walking into a familiar moment of tension. Economic indicators look decent. Consumer behavior feels… hesitant. On
Let me start with this. I am not anti-streaming. I am not anti CTV. I control millions of dollars in video impressions every year. I want connected TV in the mix. I believe
By: Nicole BergenFor years, furniture retail has leaned on the same lever: discounts. Tentpole sales. Flashy percentages. “Too good to miss” holiday hype. But consumer behavior has shifted. And the latest research makes
By Scott Wyman You’re probably coming out of a planning cycle for the year ahead. Reviewing intake volume, cost per case, and conversion rates. Maybe you’re setting new KPIs with the marketing team
By: Nicole Bergen We’re heading into Presidents’ Day soon, and if you’re a retail marketer, you’re probably feeling the heat. Between consumer sentiment, mixed economic signals, and the biggest furniture show of the
Author: Scott Wyman Most personal injury law firms believe their biggest competition is the firm across town. But when we dug into how consumers actually make decisions, we found something very different. The
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