By: Nicole Bergen, Founder of Elevate Most businesses focus on who already buys and miss the customers driving their next phase of growth. Most businesses feel confident about who their best customer is.
If your marketing budget hasn’t changed, but it suddenly feels harder to win jobs, you’re not imagining it. Leads are slower. Homeowners are hesitating. And even strong companies are finding that “being everywhere”
With Las Vegas Market this weekend and Presidents’ Day looming just weeks behind it, retail marketers are walking into a familiar moment of tension. Economic indicators look decent. Consumer behavior feels… hesitant. On
Let me start with this. I am not anti-streaming. I am not anti CTV. I control millions of dollars in video impressions every year. I want connected TV in the mix. I believe
By: Nicole BergenFor years, furniture retail has leaned on the same lever: discounts. Tentpole sales. Flashy percentages. “Too good to miss” holiday hype. But consumer behavior has shifted. And the latest research makes
By Scott Wyman You’re probably coming out of a planning cycle for the year ahead. Reviewing intake volume, cost per case, and conversion rates. Maybe you’re setting new KPIs with the marketing team
By: Nicole Bergen We’re heading into Presidents’ Day soon, and if you’re a retail marketer, you’re probably feeling the heat. Between consumer sentiment, mixed economic signals, and the biggest furniture show of the
Author: Scott Wyman Most personal injury law firms believe their biggest competition is the firm across town. But when we dug into how consumers actually make decisions, we found something very different. The
Author: Robert Wendt Every retailer is racing into the holidays. Black Friday deals. Deep discounts. Flashy sales. But this year, the data tells a different story. It’s not about who can slash prices
Author: Robert Wendt 2025 Has Been a Wake-Up Year. Layoffs are up. Inflation is painful. Confidence is down. Optimism feels quieter. But this isn’t collapse. It’s recalibration. Consumers are adjusting. Brands must, too.
