First, you talk and we listen. We begin every marketing journey with two 50-minute video calls approximately one to two weeks apart. No homework is required by you; just show up and let our team of brainiacs lead the way. We’ll use what we discover in our initial conversation to design a comprehensive consumer research exploration that we will design and re-group on approximately a week later. Following your final “sign-off,” we will conduct your consumer research and bring you the key findings approximately 30 days later.
Our nerd tank kicks it into high gear following your approval of the design and we begin recruiting those carefully selected consumers you want most to have a conversation with on your behalf.
If we are taking a qualitative journey in the form of focus groups or an online community we will invite you to participate “behind the screen” to hear the consumer feedback first-hand if you’d like. If we are taking a quantitative approach, like an online survey, we will independently collect those results and build an easy-to-use dashboard for you to review them.
When it comes to the big reveal, we promise there won’t be a “data-dump.” Instead, expect a well illustrated visual representation and walkthrough of your key takeaways in the form of a one to two hour conversation. Don’t worry: there will be a slide deck leave-behind for your future reference and a really cool dashboard for you to have transparent access to all your data easily. At the conclusion of your reveal we will also give you a comprehensive SWOT analysis and creative recommendations to help with the implementation of your key learnings.
And so the fun begins! Following the reveal of your key learnings and recommended action plan, our creative team steps in to show you how to implement those plans creatively. No two studies are alike, but this is often in the form of television or radio script packs, social media concepts, etc. We will work with your selected production partner to help get these ideas into action or you can work with our preferred partner, our sister-company Vivid-Zero.