Our Methodologies for Effective Market Research
Elevate provides diverse, innovative research methodologies for understanding and engagement with your consumer base’s sentiments and preferences.
Elevate presents a fully adaptable research study designed to delve into the motivations, perceptions, and influences of your target consumers. This study sheds light on market dynamics as well as the perception of your brand. It involves testing existing creative content, assessing brand vitality and recognition, evaluating media impact, and pinpointing unfulfilled market requirements.
We engage a sample size of 300-400 individuals for local studies, and 1,000 participants for nationwide studies.
Customized to focus on specific demographic factors, such as gender, age, ethnicity, and lifestyle.
Our process commences with a preliminary discussion to ascertain your business requisites, succeeded by study design, recruitment, and data interpretation.
This comprehensive project spans approximately 45 days, requiring only two 1-hour meetings from your end. The deliverables include practical insights, a roundup of findings, a proprietary “flash tool,” and strategy suggestions.
Research methodology that uses carefully selected and qualified participants to identify factors influencing consumer decisions.
Survey targets ideal consumers, ensuring high-quality participation.
Participants are invited to join a private online community platform for a 2-week project, with customized daily tasks designed based on research needs.
Real-time modifications can be made to tasks based on participant feedback.
Enables brands to gain a thorough understanding of consumer behavior, allowing for quick operational and marketing changes that keep up with the pace of consumer trends. The entire project takes approximately 6 weeks.
A comprehensive market research methodology that brings together 15-20 ideal consumers in a moderated discussion about your business, providing valuable insights and feedback.
Each panel consists of three 90-minute focus groups to allow for in-depth discussions and exploration of various perspectives.
Video recordings and analysis are also provided.
The panel discussions are structured around pre-developed questions in collaboration with the client.
The panel discussions aim to uncover new ideas and perspectives.
This approach is a valuable research method for clients seeking insights on sensitive topics, complex products/services, rebranding strategies, or new business launches. With a 45-day project duration, clients receive a written analysis, video clips, and actionable recommendations. These panels help businesses make informed decisions and understand their target market better.
Measures the impact of a marketing campaign over two waves of research, providing insights into the effectiveness of the campaign and if it was successful in moving the needle on what matters most.
- Sample size ranges from 250-300 individuals in a market
- Total of 500-600 completed interviews
- Conducted in an online environment, each survey includes 10-15 questions and takes no more than 15-20 minutes to complete
- 2 waves approximately six months apart. Each wave of the study takes around 3-4 weeks to deploy, and the entire project spreads across six months, depending on the length of the campaign being evaluated
Eliminate the age-old question, “Did this campaign work?” by providing metrics pre and post-campaign.
Our TURF (Total Unduplicated Reach and Frequency) analysis helps you pinpoint the ideal mix of products, messages, or media channels to maximize your brand’s reach while minimizing overlap within your target audience.
Why TURF Analysis?
- Maximize Reach – Identify combinations for the broadest exposure.
- Optimize Resources – Focus on high-impact variations.
- Enhance Effectiveness – Test media/message combos to see what resonates.
- Uncover Overlaps & Gaps – Spot redundancy and find underserved segments.
Our Approach
Using a sample of 500-1,000 respondents, our TURF analysis reflects real consumer preferences, providing insights tailored to your market.
Our Process
Key Benefits
Large Samples
Our statistically sound consumer studies include large respondent pools for increased precision in analyzing results.
Low Risk
Our consumer research explorations give you an opportunity to take creative, out-of-the-box risks with no financial risk, saving you money.
Unbiased Feedback
As a third-party partner, we provide a fair and unbiased analysis of your marketing strengths and weaknesses rooted in evidence-based insights.
Zero Data Dumping
At Elevate, we will never "data dump" you. All of our findings and recommendations are provided in clean data visualizations that are easy to digest. Count on our FLASH-tastic data tool to make dissecting your insights simple and effortless.
Creative Consulting
We provide creative consulting following most projects to help you implement the myriad cool insights we bring to your attention to make acting on your research easy.
Clear Direction
Our researchers are trained to ask the hard questions so you can make sound marketing decisions that solicit immediate results.
Our Testimonial
What Clients Are Saying
FAQS
You don’t have to. An experienced researcher on our team will help you weigh the pros and cons of a variety of methodologies, and you will collectively decide the best course of action.
We conduct both national and regional studies across the US.
We conduct research in English, Spanish, Chinese (Mandarin/Cantonese), and French.
We recommend online survey research be limited to no longer than 20-25 minutes to avoid survey fatigue with participants and to ensure a good quality dataset.
We use a variety of sampling methodologies to recruit for our research and have access to over 80 million consumers in the US. All our participants are incentivized to participate.
Yes, we have a handful of great professional moderators available to facilitate any qualitative research needs you may have.
Yes, we have an amazing data visualization team ready and able to help with content creation including but not limited to digital display/banner ads, website skins, social media content creation etc.
For quantitative research designs a FLASH™ data dashboard will be provided at the conclusion of your study along with strategic recommendations and forward action steps based on your study findings.
For qualitative research designs, a transcribed video archive of your focus groups will be provided along with an executive summary of key findings and strategic recommendations. You will also have LIVE backroom access to your focus groups or community platform depending on your selected methodology.
For consulting work, there are a variety of deliverables depending on the scope of your needs but generally they are in the form of consulting notes, secret shop reports, website tips etc.
In the end you can expect results. Our research and consulting framework is designed to identify, understand, and help you grow. We are a team of disciplined executors you’ll enjoy working with because we care about the details.
Most research can be fielded and in your hands within 4-6 weeks, sometimes faster, sometimes longer, depending on the scope of your work.
